Lovesome Music

Brand Identity
Brand Strategy
CD Design
Website Design

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Lovesome is a house music DJ and producer from Portsmouth. I was asked to create an identity for him.

I decided that using a heart shape was too obvious, however we still wanted to visually reference the word ‘love’. Further research revealed that when asked to say a word beginning with the letter ‘L’ most people would say ‘love’, so we created the ‘L’ which almost suggests a heart shape but also give a nod towards the lights on music equipment.